ABOUT THIS POSITION
We are seeking a detail-oriented and motivated Email Marketing Manager to join our dynamic marketing team. This role will focus on managing email operations, including reporting, A/B testing, migrations, implementations, and custom event management. The ideal candidate will have an expertise of lifecycle marketing automations and a passion for providing a seamless customer experience with communications that leverage data and automations.
WHAT YOU’LL DO
- Drive the planning, execution, and optimization of email marketing campaigns
- Ensure timely delivery of emails by coordinating with internal teams and external vendors
- Generate detailed reports on email campaign performance, including click rates, conversion rates, and other key metrics
- Analyze data to identify trends, insights, and areas for improvement
- Ideate new campaigns and data triggers based on analytics and/or customer behavior
- Present findings and recommendations to the marketing team
- Design and implement A/B tests to optimize all customer communication content, subject lines, send times, and other variables
- Monitor test results and use data-driven insights to refine future email campaigns
- Drive the migration of marketing automation platforms and ensure seamless transition without impacting campaign delivery and data integrity
- Implement new marketing automation tools and technologies to enhance operational efficiency
- Collaborate cross-functionally with Engineering, Product, Customer Service, Marketing, and other stakeholders to integrate marketing automation systems with other platforms, meet deadlines, and drive streamlined customer communications
- Develop and manage custom event triggers and automated workflows to enhance personalization and engagement
- Monitor and adjust event-based campaigns to ensure they meet business objectives
- Ensure all email, SMS, push, and in-product messaging campaigns comply with relevant regulations, including CAN-SPAM,TCPA, CPRA, and other data protection laws
- Stay up-to-date with best practices and industry trends for email, sms, and push communications
WHAT YOU’LL NEED
- 5+ years of experience in email marketing, marketing operations, or a similar role
- Proficiency with marketing automation platforms (e.g.,Iterable, HubSpot)
- Strong analytical skills and experience with reporting and data visualization tools like Power BI or Google Analytics to derive insights and make data driven decisions.
- Proficiency with A/B testing methodologies, tools, and execution
- Experience with migrations of marketing automation platforms
- Experience integrating marketing automation platforms to other platforms and systems like e-commerce platforms, CDPs, analytics tools etc.
- Possess a fundamental understanding of API calls and marketing data pipelines
- Experience with custom event management and automation triggered by complex customer activity
- Proficiency in project management tools like Jira or Trello to coordinate marketing campaigns, communicate with stakeholders, and manage timelines
- Effective written and verbal communication skills
- Detail-oriented with strong organizational and project management abilities
- Ability to work collaboratively in a team-oriented environment
- Reside in one of the following locations: California, Colorado, Massachusetts, Mississippi, Nebraska, New Jersey, New York (excluding Boroughs), North Carolina, Texas, Utah, and Washington.
BONUS POINTS
- Experience with PowerBI, Iterable, Twilio or Segment
- Experience with marketing of a subscription or education product
- Experience in the driving or real estate space
ABOUT THE MARKETING TEAM
The Aceable Marketing Team is a talented group of digital and performance marketers with expertise in search, revenue optimization, marketing analytics, and product marketing. We are data driven, collaborative, and love being a major contributor to the growth of Aceable. We live by our Aceable core values, and are a positive, humble, and supportive team.
ACEABLE PERKS
- Join one of Austin's Best Places to Work in 2024
- Competitive total rewards (base salary + bonus/stock options, if applicable)
- 401k match
- Robust medical, dental, and vision benefits
- Generous paid time off programs + 19 paid holidays per year
- Flexible work schedule
- Wellness programs
- Our own space on the top floor of a downtown Austin building with free parking
- Weekly lunch, a fully stocked fridge, and plentiful snacks
- Company events and activities (holiday events, happy hours, volunteering)
- #PursueGrowth Reimbursem*nt ($600 per year for full-time employees)
- Free Roadside Assistance subscription
- Passionate teammates excited to help you succeed and learn
- NOTE: Our team is currently working in a hybrid work environment with flexibility to work in office or remote based on role/department and location*
At Aceable we celebrate and support all differences. Aceable is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital, disability, and veteran status. Even if you don't think you meet every qualification listed, we'd love to review your application!
*Remote Hires I Aceable is only able to hire employees in the following locations: California, Colorado, Massachusetts, Mississippi, Nebraska, New Jersey, New York (excluding Boroughs), North Carolina, Texas, Utah, and Washington.
Compensation: $75,000 - $90,000
